With over a decade of experience across architecture, creative strategy and experience design, I work at the intersection of the worlds we create around us and the experiences we carry within.

My work has taken me across Dubai, Istanbul, Los Angeles and San Francisco, collaborating on projects ranging from Netflix Kids HQ and Apple Hub to cultural, brand and festival experiences across the Middle East.

Previously, I led the Middle East studio of global experience design agency I-AM as Creative Strategy Director, overseeing the development of spatial, brand and digital experiences across the region.

Today, my work also extends inward. Drawing on years of practice & certifications in meditation, energetics & facilitation, I design & guide immersive creative wellness experiences for brands, festivals, communities & individuals — bringing together space, story and state.